Silvy McGuinness - Head of Marketing & Communication

Silvy McGuinness

Head of Marketing & Communication

Silvy McGuinness - Head of Marketing & Communication

What is your Ambition?

My ambition is to create clarity with structure and transparency. When we understand our purpose and reason why, we can effectively get projects on the ground. There is nothing more fulfilling for me than creatively putting ideas into action thanks to a well-coordinated, competent team: Visual results provide direct feedback for me!

Which of our core values do you identify with the most? Why?

Down-to-earth. Life is too short for aloof behavior. In my opinion, real understanding and stable relationships arise from sincere, transparent and even down-to-earth cooperation.

What is decisive for success in a project for you?

There are various success factors in a project. At the beginning, the key factor for me is the sound planning of a project. By planning, you get a first roadmap and a common goal. A goal that the team can all agree on.

We all know that in projects where new territory is being broken, the unexpected happens. This is where the cohesion in the team is important: understanding for each other, openness to learn from each other, and supporting each other in achieving the common goal.