Dynamics 365 Customer Insights Journey (former Dynamics 365 Marketing) - Ambit Group AG

Dynamics 365 Customer Insights Journey (former Dynamics 365 Marketing)

Personalize customer experiences and strengthen customer relationships.

Create and nurture leads

Generate more leads across multiple channels and delight potential customers with personal experiences.

Align sales and marketing

Prioritize leads, automate delivery, and track progress with a common source of information and networked processes.

Make better decisions

Improve the ROMI through better customer insight and closer tracking of marketing performance.

Dynamics 365 Customer Insights Journey (former Dynamics 365 Marketing)

Dynamics 365 Marketing Webinar (german)

Dynamics 365 Marketing - Overview

Create and nurture leads

Run multichannel marketing campaigns

Attract the right prospects and nurture leads from email marketing, web landing pages, webinars, phone calls, and events using the Dynamics 365 Connector for LinkedIn Lead Gen Forms.

Simplify event management

Execute in-person and virtual events with ease by managing registrations, speakers, venue logistics, and attendance data in partnership with industry leading webinar provider ON24.

Personalize experiences

Use configurable templates and designer tools to set up your buyer’s journey and personalize experiences based upon customer engagement.

Engage customers across social channels

Use Microsoft Social Engagement to build a social presence, source new leads, and engage with prospects and customers across social channels.

Align sales and marketing

Enhance cooperation between sales and marketing – with lead management, tracking and information as provided in Dynamics 365. Pass on qualified leads; help sales staff to prioritise potential sales, shortening sales cycles in real terms by evaluating leads and nurturing. A joint sales and marketing funnel keeps all employees constantly updated, helping process optimisation.

Track prospect throughout their journey

Move prospects more efficiently through the marketing and sales funnel with automated workflows that optimize the buyer’s journey using marketing automation software.

Hand off sales ready leads

Prioritize leads ready for sales engagement with multiple lead scoring models and sales readiness grades.

Create one view of the customer

Share one source of information about contacts, leads, and customers to deliver consistent results across the buyer’s journey with Microsoft Dynamics 365 for Sales.

Increase productivity with Office 365

Use familiar Office 365 tools like built-in Word templates to easily create professional documents, Excel templates for analyzing marketing activities and SharePoint for collaboration with colleagues, leads, and customers.

Focus on top priorities

Use embedded intelligence like dynamic segmentation to target the right audience, multiple lead scoring models to prioritize leads, and customer interactions insights to personalize engagement.

Measure results in real time

Track campaign performance and marketing activities with configurable dashboards and PowerBI analyzers.

Identify customer needs

Conduct online surveys to better understand your customer needs and apply learning to your marketing investments.

Improve social engagement

Use social insights to gain competitive intelligence, measure, and manage your brand reputation.

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Get additional AI-based Insights

Bring transactional, observational, and behavioral data from popular data sources by using prebuilt connectors. Unify your data by resolving customer identities with recommendations based on AI and machine learning. Optimise customer engagement and drive personalised experiences.