In the past, many NPOs relied on a specific industry solution when it came to introducing CRM. These industry solutions are mostly run on-premise (in their own data center) and are now technologically outdated. With the industry solutions, fundraising can be well organized, but other areas such as marketing automation, project management, finance HRM or even cooperation among each other are only possible with complex interfaces to other tools. This option no longer fulfills the requirements of modern NPOs.
The needs of NPOs for a CRM system differ from those of organizations operating in other areas. A transparent presentation of the donor journey, relationship management, fundraising and project monitoring are topics that must be solved by a CRM system to ensure seamless processes.