APG relies on the combined experience of Ambit Group and Microsoft Dynamics

APG|SGA counts on the collective experience of Ambit Group and Microsoft Dynamics

With the definition of Vision 2025, the replacement of the current system and the selection of a new provider, APG|SGA is now taking the digital customer centricity journey into account in the Customer 360 project. After several months of evaluation, the Ambit Group was convincing users, IT and the management of itself and Dynamics 365 Customer Engagement as part of the comprehensive Microsoft platform. In joint workshops, the project team is now working out the details of all customer relationship-related processes.

By summer 2022, a modern, user-friendly platform that matches basic user requirements should be available. Other requirements and the utilisation of the new system's possibilities will gradually follow until the end of 2023. In the process, the innovations are to be implemented step by step in order to be able to learn from the previous versions.
A total of around 185 employees are switching to the new system.

we make ambition work.


On the picture above from left:

Darius Barmettler, Responsible for Sales Management / Project Manager CRM
Andy Bürki, Head of Advertising Markets, Member of the Executive Board
Markus Ehrle, CEO

Ambit Group:
Rico Fetz, Head of Consulting CRM
Michael Lehmann, Head of Operations CRM, Member of Executive Board
Christian Schipp, BDM CRM/CMO
Thierry Walt, CEO


"The Ambit Group team meets our expectations at all times professionally and personally. We are convinced that we can sustainably improve the customer experience by using Microsoft Dynamics 365 Customer Engagement."

Darius Barmettler, Project Manager, Customer 360.

APG|SGA Company Profile

APG|SGA is a dynamic service company with Swiss tradition and a focus on out of home media: Digital. Analogue. Mobile. Interactive. We want to inspire people with the very best communication solutions in public spaces. On streets and squares, in railway stations, at airports, in shopping centres, in the mountains, and in and around public transport. The comprehensive portfolio of APG|SGA products and services offers flexibility and added value to satisfy the various individual requirements of local, national and international advertisers, private property owners and the public sector, consumers, employees, investors and society.

Are you interested in this topic? I would be pleased to answer any queries you have.

Christian Schipp, Chief Business Development Officer

+41 79 954 17 09