Der Grüne Punkt on the Microsoft platform
Closing cycles - for our environment.
Der Grüne Punkt reaches a milestone in digitalization
Introduction Microsoft Dynamics 365
- Microsoft Dynamics 365 Customer Insights, Sales and Service enables Der Grüne Punkt to collaborate more efficiently between the various organizational units.
- The harmonization of business-relevant processes simplifies communication and processes among the various stakeholders.
Initial situation at Der Grüne Punkt
Since 1990, Der Grüne Punkt has established and organized the world's first dual system for the efficient recycling of sales packaging. Today, it is a leading provider of take-back systems.
Companies that put packaging into circulation pay license fees, while Der Grüne Punkt ensures that it is collected, sorted and recycled after use.
By constantly optimizing its processes, the company is helping to keep more and more recyclable materials in closed cycles, conserve environmental resources and reduce greenhouse gas emissions.
Challenges at Der Grüne Punkt
With the amendment to the Packaging Act 2022, companies that import products to Germany or use their packaging for service purposes must now also license it and thus ensure the financing of the circular economy. Electronic marketplaces and fulfillment service providers will be legally obliged to verify proper registration and system participation.
Due to this legal development, Der Grüne Punkt has multiplied its potential customer base from around 50,000 registered companies at the beginning of 2019 to more than 1.2 million registered companies today within just a few years. This growth placed new demands on internal processes, as existing systems had to be customized. Increased digitalization was necessary to efficiently manage the increased requirements.
Objectives of digitalization at Der Grüne Punkt
The main objective was to minimize administrative expenses and free up resources for strategic tasks such as new business areas and cross-/upselling to major customers.
An important component of this was the automation and acceleration of the existing quotation process with the help of Dynamics functions.
Der Grüne Punkt introduces a central CRM platform globally.
Successful implementation of a central CRM platform
With the global introduction of a Microsoft-based CRM platform, DGP has standardized and automated marketing, sales and service processes. This also allows peak loads to be managed efficiently in the event of contract changes.
Automated document creation, price adjustment simulations and improved support management significantly increase efficiency.
Benefits of switching to Microsoft Dynamics 365
At Der Grüne Punkt, CRM is the central database for all customer interactions and enables a 360-degree view of its customers and their needs. This offers the company a wide range of opportunities to use this data profitably.
Admin costs reduced
More time for strategic topics / further development of consulting / cross-selling and upselling opportunities
License calculator / Self Service
Customers can create their own service requirements in the portal
System-supported reporting
System-supported reporting and dashboards with Power BI enable a live 360° view of customers.
Automation Communication
Thanks to Customer Insights, communication between different stakeholders is automatic.
Structured inquiry process
A professional request process organizes incoming requests. These can be routed internally and optimized collaboration delivers better results.
Data & processes
Streamlining and harmonization of customer-centric data and processes.
Key Account Management
Support through guided sales processes for key customers and for sales planning and control.
Scalable architecture
The integration of different data sources and the platform architecture support the development and scaling of new subject areas / business models.
In your opinion, what is the key to project success?
"Thanks to the partnership with the Ambit Group, a stable core team and regular communication, we have successfully implemented a system that has been well received by end users."
Clemens Znamenacek, Group Manager Project and Process Management at Der Grüne Punkt
What have you achieved thanks to the project?
"The optimized processes and digitalization enabled us to significantly exceed our sales targets for 2024.
In addition to the internal efficiency gains, our customers also benefit from faster response times and optimized processes."
Jörg Deppmeyer, Managing Director Der Grüne Punkt - Duales System Deutschland
CRM projects are not just IT projects
"CRM/XRM projects are not purely IT projects that are completed with the introduction of a new tool. Users must be introduced to the new processes and technologies.
This is the only way to ensure a successful system introduction with sustainable depth of use for all those involved."
Rico Fetz, Head of BU Custom Digitalisation Ambit Group
About Der Grüne Punkt
As a service provider for extended producer responsibility, a leading supplier of secondary raw materials for plastics and a premium producer of plastic recyclates, Der Grüne Punkt is the solution provider for the needs of the circular economy.
Der Grüne Punkt Holding GmbH & Co. KG helped to introduce and establish the dual system in Germany with Der Grüne Punkt® as its trademark and stands for intelligent take-back systems as well as the development and marketing of innovative recyclates and services. Systec Plastics produces premium recyclates under the Systalen® brand for the international market at its Eisfeld and Hörstel sites.
The companies of Der Grüne Punkt Holding GmbH & Co. KG belong to the Green Dot Global S.à r.l. group of companies.
Further information / links
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Christian Schipp, Chief Business Development Officer
christian.schipp@!ambit-group.com
+41 79 954 17 09
